Do not choose by feature list alone
The real question is whether the system can answer your actual support questions reliably.
Six areas to evaluate
1. Knowledge base support
2. Answer control and guardrails
3. Human handoff
4. Channel integration
5. Analytics and conversation review
6. Pricing model
What good systems should import
Website content, FAQs, PDFs, product data, service workflows, and common support answers.
How SMBs should start
List your most common questions and current channels first, then compare systems against that workflow.
Stable, controllable, and trackable support is more important than maximum automation on day one.