Mistake 1: weak content
AI support needs reliable business content. Without FAQs, product details, and workflows, answers become vague or wrong.
Mistake 2: letting AI answer freely
Support answers affect trust, refunds, and conversion. AI should answer from approved content, not improvise.
Mistake 3: no human handoff
Complaints, refunds, special requests, and important customers still need humans.
Mistake 4: no testing before launch
Test with 50 to 100 real customer questions before going live.
Mistake 5: no maintenance after launch
Products, pricing, campaigns, and policies change. The knowledge base must change too.
Start with high-frequency simple questions, keep control, then expand gradually.